"A tremendous opportunity exists for social impact organizations to use AI to address key operational and financial challenges," Blackbaud CEO Mike Gianoni says in a press release, and the nonprofit software company hopes to capitalize on that opportunity with what it calls a "major new wave of its Intelligence for Good strategy."
Over the next few years, Blackbaud plans to roll out "complete, ready-made solutions that address specific challenges related to the optimization of fundraising, stewardship, corporate impact, and education needs," per the press release.
Among the solutions the company plans to roll out: AI for peer-to-peer fundraisers; AI for online giving; AI for major giving; AI for donor stewardship; AI for teachers with personalized, AI-driven content that helps them engage students; and AI for corporate social responsibility teams to "capture, visualize, and tell the story of their corporate social impact missions," says Blackbaud chief product officer Sudip Datta.
The company also plans to ramp up its accelerator program for AI startups.
Per Fortune, Blackbaud has "developed its first data intelligence product" in 2001 and has supported thousands of customer organizations, including the Grand Canyon Conservancy.
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