mpact investing is quickly becoming the best way a person can make a positive social or environmental statement while also hoping for an above average return from the market. By creating a private sector, it soothes the conservatives. By knowing that government aid alone is not enough, it makes the awareness of political and environmental factors known.
With one in six investment dollars being plunged into impact investing, the number is up 76% from 2012. The change in investing has shifted from the Baby Boomers dominating trends to the Millennials who would prefer to not just make good investments but also invest in ways that align with their moral values. The range of investment from women and Millennials over the next thirty years is expected to increase by around $40 trillion dollars.
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HootSuite CEO Ryan Holmes says “…social tools are getting more broadly adopted across organizations. It’s not just marketing anymore, it’s sales, public relations, human relations, everywhere.”